Fashion collaboration may not be as old as butter on toast, but the practice of creating demand through carefully crafted marketing and influence campaigns is where these companies make some serious bread.

FROM THE FIRST TIME YOU PUT IT ON, THE FEELING IS UNMISTAKABLE.
BUILT TO LAST, OUR PROPRIETARY HEMP X ORGANIC COTTON BLEND IS MADE TO GO THE DISTANCE, LIKE YOU!
NO SHRINKING, NO FADING, NO JOKE.
PREWASHED AND MADE WITH ORGANIC CERTIFIED NON TOXIC DYES SO COLORS SHINE BRIGHT WASH AFTER WASH.
CHEMICAL FREE, CONSCIENCE CLEAR. A PLANET AND PEOPLE POSITIVE BLEND OF NATURAL FABRIC, ORGANIC DYES, SALT, VINEGAR AND BAKING SODA.
SO FRESH AND SO CLEAN YOU COULD EAT IT, BUT WE (AND OUR LAWYERS) WOULDN’T RECOMMEND IT.